Emmanuel Joly
​
WEB STRATEGY / WEB EXPERIENCE
ANALYTICS & OPTIMIZATION
​
Cambridge, MA
​
LinkedIn: www.linkedin.com/in/manujoly
​
​
Accomplished and seasoned leader with a proven track record of identifying new ways to create value and expand opportunities through continuous assessment of the business internal and external environment.
​
â–º Strategic professional keen on driving innovation and change by establishing and communicating a clear vision, framework and plan of action.
​
â–º Analytical mind, expert in formulating and recommending actionable insights.
​
â–º Gets things done through effective coordination and collaboration.
​
â–º Focuses on delivering digital experiences that meet user needs and business goals.
2020 - 2024
Zerto.com
​
​(a Hewlett Packard Enterprise company since 2021)
Click on Icon to See Examples
Senior Manager, Website Strategy - MA
Lead the strategy, development, and optimization of Zerto’s B2B corporate website. Focused on delivering compelling website experiences that drove prospect traffic, enhanced user engagement, and generated high-quality leads.
​
Website Strategy & Redesign
• Spearheaded the development of the vision, strategy, and framework for the website. Secured stakeholder buy-in and aligned KPIs with company OKRs.
• Developed and executed a multi-phase roadmap leading to a successful site redesign.
• Oversaw end-to-end web experience, including site architecture, UX, and web operations. Collaborated with Product Marketing, Sales Engineers, and Visual Designers. Led cross-functional redesign team (20+).​
​
Website Performance, Optimization and Content Management
• Established a comprehensive measurement framework and tracking implementation.
• Leveraged data insights to identify opportunities for optimization over UX, content, and SEO.
• Led the company blog and new SEO-focused content categories from planning to production and editorial scheduling. Collaborated closely with Product Marketing, Content Marketing team, and agencies.
​​
Web Operations and Continuous Improvement
• Defined and implemented web governance, requirements, processes, and marketing technology integrations to optimize performance and streamline operations.
• Ensured alignment with brand/product positioning and go-to-market initiatives.
• Managed internal & external resources to drive projects to successful completion.
2012-2019
Symantec.com &
Norton.com
Senior Manager, Web Strategy, Analytics & Optimization - CA & MA
As part of Enterprise Corporate Online Marketing (B2B)—and at some point, the Digital Experience group (B2C – Norton)— contributed in driving and shaping the digital strategy toward increasing both business outcomes and user experience.
Analytics, Optimization, and Personalization
• Established Analytics & Optimization strategy and program (framework, roadmap, site KPIs and Scorecard).
• Built up Analytics & Optimization team (6), delivered A/B testing capabilities across Symantec.com.
• Run optimization from ideation to test analysis, leading to sharing newly acquired knowledge and site changes.
• Designed and delivered personalized site experiences enhancing user engagement and conversions.
Business Insights
• Created reporting tools and solutions to empower internal stakeholders with site data and information
• Communicated Executive / Campaign / Health Dashboards and deep-dive analyses to create a data-driven culture.
• Delivered insights to Marketing teams influencing design, investments and business strategy..
Web Marketing Programs & UX
• Managed the Web Marketing Programs team (6) that delivered new site features, designs and pages through cross-functional work with visual design, UX, content and development teams.
• Revamped the Quarterly intake process, led Website Steering Committee and set new Collaborative Design process.
• Managed the UX team (3) during and after a major website redesign and a pivot towards a SaaS offering..
2010-2012
Logitech.com
Senior Regional eCommerce Manager, Americas - CA
Led Logitech's start-up Direct-to-Consumer eCommerce business in the Americas Region and was responsible for the P&L and business performance (growth, revenue and margin). Managed the team (4) and eCommerce vendor (Digital River).
​
• Achieved triple-digit year-over-year revenue growth and improved Customer Satisfaction Score (NPS).
• Devised strategies and tactics to manage channel conflict with the retail and e-tail part of the business.
• Successfully launched email, SEM, Employee Purchase, Trade-in, Optimization programs and a Private Store.
2008-2010
hpshopping.com
eCommerce Business Manager, PC category - CA
Managed the ship-to-order (STO) online store for the consumer desktop and laptop computer categories and was responsible for P&L, forecasts, merchandising and inventory.
​
• Achieved double-digit year-over-year growth over units, revenue and margin.
• Set new strategy including promotions, portfolio re-alignment with emphasis on premium and soft bundling offering.
2008-2010
VoodooPC.com
hp.com/blackbird
​
(VoodooPC acquired by HP in 2006)
Strategy & Channel Development Manager - CA
Spearheaded strategic initiatives in start-up business unit focusing on gaming and high-performance computing products. Managed online sales.
• Launched innovative Blackbird Gaming PC into retail stores nationwide and defined in-store user experience.
• Set and optimized pricing and options for customizable Blackbird and Envy computers sold online at VoodooPC.com.
Other Held Positions​
Hewlett Packard (HP), Business Operations Manager, Operations Account Manager, Telco Compliance Manager, Product Development & Quality Engineer | MetLabs, Project Engineer and Lab Quality Manager | Cap Gemini, Regulatory Manager
​