Emmanuel Joly
WEB STRATEGY / WEB EXPERIENCE
ANALYTICS & OPTIMIZATION
Cambridge, MA
LinkedIn: www.linkedin.com/in/manujoly
Accomplished and seasoned leader with a proven track record of identifying new ways to create value and expand opportunities through continuous assessment of the business internal and external environment.
► Strategic professional keen on driving innovation and change by establishing and communicating a clear vision, framework and plan of action.
► Analytical mind, expert in formulating and recommending actionable insights.
► Gets things done through effective coordination and collaboration.
► Focuses on delivering digital experiences that meet user needs and business goals.
2020 - 2024
Zerto.com
(a Hewlett Packard Enterprise company since 2021)
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Senior Manager, Website Strategy - MA
Lead the strategy, development, and optimization of Zerto’s B2B corporate website. Focused on delivering compelling website experiences that drove prospect traffic, enhanced user engagement, and generated high-quality leads.
Website Strategy & Redesign
• Spearheaded the development of the vision, strategy, and framework for the website. Secured stakeholder buy-in and aligned KPIs with company OKRs.
• Developed and executed a multi-phase roadmap leading to a successful site redesign.
• Oversaw end-to-end web experience, including site architecture, UX, and web operations. Collaborated with Product Marketing, Sales Engineers, and Visual Designers. Led cross-functional redesign team (20+).
Website Performance, Optimization and Content Management
• Established a comprehensive measurement framework and tracking implementation.
• Leveraged data insights to identify opportunities for optimization over UX, content, and SEO.
• Led the company blog and new SEO-focused content categories from planning to production and editorial scheduling. Collaborated closely with Product Marketing, Content Marketing team, and agencies.
Web Operations and Continuous Improvement
• Defined and implemented web governance, requirements, processes, and marketing technology integrations to optimize performance and streamline operations.
• Ensured alignment with brand/product positioning and go-to-market initiatives.
• Managed internal & external resources to drive projects to successful completion.
2012-2019
Symantec.com &
Norton.com
Senior Manager, Web Strategy, Analytics & Optimization - CA & MA
As part of Enterprise Corporate Online Marketing (B2B)—and at some point, the Digital Experience group (B2C – Norton)— contributed in driving and shaping the digital strategy toward increasing both business outcomes and user experience.
Analytics, Optimization, and Personalization
• Established Analytics & Optimization strategy and program (framework, roadmap, site KPIs and Scorecard).
• Built up Analytics & Optimization team (6), delivered A/B testing capabilities across Symantec.com.
• Run optimization from ideation to test analysis, leading to sharing newly acquired knowledge and site changes.
• Designed and delivered personalized site experiences enhancing user engagement and conversions.
Business Insights
• Created reporting tools and solutions to empower internal stakeholders with site data and information
• Communicated Executive / Campaign / Health Dashboards and deep-dive analyses to create a data-driven culture.
• Delivered insights to Marketing teams influencing design, investments and business strategy..
Web Marketing Programs & UX
• Managed the Web Marketing Programs team (6) that delivered new site features, designs and pages through cross-functional work with visual design, UX, content and development teams.
• Revamped the Quarterly intake process, led Website Steering Committee and set new Collaborative Design process.
• Managed the UX team (3) during and after a major website redesign and a pivot towards a SaaS offering..
2010-2012
Logitech.com
Senior Regional eCommerce Manager, Americas - CA
Led Logitech's start-up Direct-to-Consumer eCommerce business in the Americas Region and was responsible for the P&L and business performance (growth, revenue and margin). Managed the team (4) and eCommerce vendor (Digital River).
• Achieved triple-digit year-over-year revenue growth and improved Customer Satisfaction Score (NPS).
• Devised strategies and tactics to manage channel conflict with the retail and e-tail part of the business.
• Successfully launched email, SEM, Employee Purchase, Trade-in, Optimization programs and a Private Store.
2008-2010
hpshopping.com
eCommerce Business Manager, PC category - CA
Managed the ship-to-order (STO) online store for the consumer desktop and laptop computer categories and was responsible for P&L, forecasts, merchandising and inventory.
• Achieved double-digit year-over-year growth over units, revenue and margin.
• Set new strategy including promotions, portfolio re-alignment with emphasis on premium and soft bundling offering.
2008-2010
VoodooPC.com
hp.com/blackbird
(VoodooPC acquired by HP in 2006)
Strategy & Channel Development Manager - CA
Spearheaded strategic initiatives in start-up business unit focusing on gaming and high-performance computing products. Managed online sales.
• Launched innovative Blackbird Gaming PC into retail stores nationwide and defined in-store user experience.
• Set and optimized pricing and options for customizable Blackbird and Envy computers sold online at VoodooPC.com.
Other Held Positions
Hewlett Packard (HP), Business Operations Manager, Operations Account Manager, Telco Compliance Manager, Product Development & Quality Engineer | MetLabs, Project Engineer and Lab Quality Manager | Cap Gemini, Regulatory Manager